This is not a step-by-step guide which aims at telling you how to launch a Google AdWords campaign from scratch, according to our clients, most of them have a comparatively good knowledge how Google AdWords works, they have even installed AdWords to help manage and evaluate their PPC plans, however, many of them fail to reach the expected goals and start to doubt if Google AdWords could help boost their business. The answer is YES. Sometimes they could hit the top after some tiny modifications of slogan, URL, title, etc. BPOVIA Marketing Department proves very professional in Google AdWords and has been successfully switching some PPC plans from abject to outstanding.
What is a good Google AdWords campaign? It depends what you wish you could get from it. Admittedly, revenue is usually the key elements to judge whether a plan is successful or not, sometimes, advertisers may want to lead a potential user to fill in a form or register as a member, in this way, one should be clear about what is AdWords supposed to bring. Google AdWords is only a part of the whole internet marketing chain and is the outcome of following users’ habit of surfing the internet. Google is an extraordinarily powerful mess and their advanced technology makes it easy for users to launch their PPC campaign and evaluate how it works. Good news is that Google gives every advertiser sufficient and space to create their own campaigns, at the same time, they leave challenges to all advertisers, resulted from different AdWords campaigns, some advertisers enjoy the jumped revenue and the others are suffering the mediocre outcome, or even fall in consistent red.
They should be many preliminary work to be done before activating your Google AdWords campaign. Ask yourself the questions as follows:
- Do I have an attractive landing page to every ad link?
- Do I know exactly how my competitors are doing with Google Adwords?
- Can I provide services/products as I claim?
- Can I make sure I will not be cheating my customers who click on the links?
- …
It is of great necessity to make sure you have a fantastic landing page, sometimes, you can create very charming ad slogans and people are very willing to click in to have a look, what if they land onto a pool web page? They will switch from potential customers to bouncers, it is said that people will not come to your website again if they are not impressive at first sight, you lose your customers once, you lose them for ever. A pool landing page can only decrease your reputation and waste your money.
Also, before launching your own campaign, you need to do great research on what your competitors are doing with Google AdWords. Pick giants in your field and see their ads, there must be reasons why they choose to perform an ad like this instead of that. Learn from them but not copy them.
Does every ad link lead people to the very page as it reads? If not, people may feel cheated by you and in this way you will suffer the loss of authority. If you say in the ad that you will link the user to a cat page, don’t lead them to the animal page which will take time to navigate to the very cat one. If you are not afraid of being punished by Google, you can lead the people to a car page when you say you are offering cats in your ads.
This turns to be the first episode associated with Google AdWords from BPOVIA Marketing Department, later we would like to share practical tactics with the world here and hopefully we can help your business prosper in the future days.