A Crazy Idea: Use Your Bio as an engine to promote your SEO Projects.

Your online identity is changing rapidly and it is playing a more and more important role in the electronic business world. A seemingly obvious fact we are now simply ignoring is that our personal and company biographies are powerful engines to promote SEO. This idea may sound a little crazy, but it does work.  So, start to use you bio!

Personally, I feel a little ashamed as I haven’t been so smart or strategic to make the bio sections more useful and attractive to readers or to use it as a powerful engine to promote my SEO projects.

The image below shows some of the potential opportunities you can make use of:

Listed below are some important points you should remember:

●       A great bio should have links – it’s not just for SEO; users want to learn, too! If I love a post or a piece of content or let’s say, I am inspired/interested by a line I read about someone, I should have the opportunity to learn more. That’s why those links are necessary.

●       Co-citation is also very important here. If I use the words “SEOmoz” and “SEO Software” together, there’s a much better chance that in the future, I’ll get to recognize that the two are related through one way or another, say Google/Bing. Up to now, because of our history, the viewers are much more likely to think that SEOmoz is a consulting company (I almost made “consulting” an image, just to over-emphasize that point).

●       How many links you want to put in and where they are linked to is totally up to you. In the example above, I’ve made a lot of links – maybe too many, but because they’re not offensive to the link text or simply there are just there for search engines, my bio doesn’t appear boring or useless(plus, as an SEO guy, the viewers might feel confused if I didn’t try linking in my profile!)

●       The length of your bio is often flexible – there are several versions ranging from the very short, one sentence segment to the several paragraphs which provides you some sites/spaces to add more links.

I’m certainly not suggesting that we should all fill our profiles with obviously-SEO-intended links, let alone using so many idealized link text for search engines that it becomes boring and hardly readable. However, a great idea is that we would learn a lot if we review from the perspective of a SEO guy the strategies that evangelists, speakers and contributors of folks across your organization apply. These strategies are among the most reasonable, harmless, natural and powerful forms of link building . But in most cases, these strategies are not fully and properly used.

Recognize the potential opportunities and it’s ok to be as aggressive as you feel as no harm would do to third parties who post your bio (to get the description you want). Pay due attention to branding, co-citation and keywords.

p.s. Linkscape’s web index just updated! New stats are below:

●Pages:  41,806,430,494

●Root Domains: 111,479,320

●Subdomains: 387,061,888

●Links: 423,876,083,081

●% of Links that are Nofollowed: 2.18%

●Average # of Links/Page: 61.69

●% of Pages w/ Rel=Canonical: 7.02%

Check out the new data in OpenSiteExplorer, the Web App, the MozBar and our Labs Tools.

p.p.s. It’s been a while since I did the last headsmacking tip (#16) way back in November of 2009! Hopefully this will spur me to re-visit the series more often.

JohnMu from Google warned one webmaster over the New Year Break in a Google Webmaster Help thread to never put session IDs in the Sitemap file.

John said:

If you are not submitting clean URLs in your Sitemap file, you’d be better off not using a Sitemap file. With session-IDs in there, it’ll cause more problems (with us crawling and indexing those URLs) than if you just let us crawl your website normally (especially if you really have a clean URL structure). So my advice would be to either delete the Sitemap file, or make sure that the submitted URLs are really exactly the same, clean ones that we find while crawling.

It is obvious for most of us, however, it is necessary to be clarified here.

Sending Google duplicated URLs for the same landing page is asking for trouble. If you do this, you are handing Google duplicate content on a silver plater. If you have duplicate content on your site, and you don’t block it from Google, then Google has a better shot of figuring it out based on crawling your site versus seeing it in a Sitemap file.

So no duplicated URLs or session ID based URLs should be listed in a Sitemap file.

BPOVIA is firstly known as the world’s leading virtual assistant service provider or the world’s leading remote employee service provider, actually, the tasks we are taking care of are far more beyond what classic virtual assistance means, some of our customers are webmasters, they initially come to us for very simple tasks like updating their product inventories and so on, then they suddenly find that actually we are able to build up fantastic websites from scratch. Actually, with no exaggeration, BPOVIA has world class staff here, both our Graphic Design Team and Web Development Team have taken part in very systematic training and passed serious examinations, this is the reason why we are so capable of dealing with tough tasks. Well, you may wonder why I am keeping talking web design and graphic design in this SEO blog, the answer is BPOVIA combine website design, graphic design and SEO all the time and we think they cannot be separated if you really want to benefit for your website, this is also the reason that you should choose BPOVIA, our exceptional graphic design and website design team would lie great foundation for the coming SEO work, partly of which is regarded as elements during the graphic design and website design.

Now let’s see how BPOVIA graphic design team and web development team work for SEO campaign.

As is known to all, the general process of building up a website would start from graphics, BPOVIA has invested to train the staff from graphic design team to learn how to create a web page which can stop visitors from bouncing right away and even makes them convert. This is important especially when you are demanding a landing page, you need to appropriately arrange the elements on your web page, sometimes you need to change the colors of the background, the buttons, design a friendly form to collect information or even insert a video to it, we simply know which can bring more traffic, and we are always implementing our new ideas on how to increase conversion rate from graphic design part according to the latest trend.

And for the web development part, it’s mainly about functionality, technically, a good website usually equals short loading time, clean structure, cool interaction function, you want this, you need a fantastic web development team, this is what BPOVIA can do, we are going to make sure most part of your web page can be crawled by search engine spiders, by cleaning the structure and optimizing the codes, we are going to make your website friendly to both search engines and human beings.

BPOVIA always assures that your website is ready to be promoted before it’s optimized graphically and technically, and we can handle all this, this is the major reason that you should choose BPOVIA.

BPOVIA SEM Department is very experienced in PPC industry like Google AdWords, Microsoft adCenter and so on. For all of these service, there is one major step deserving real attention, today we are going to talk about how to write high-quality ad copies.

Well, let’s firstly split customers’ actions on search engine into 4 steps, 1) input certain search query, 2) see the ads and may click on one of them, 3) land on advertiser’s landing page and may convert, 4) be navigated to the post-conversion page and finish a complete PPC process.

From advertisers’ end, if you have done an effective keyword research, you must have a powerful keyword list at hand, which makes sure that when people types relevant queries, your ads can be prompted to show, however, it is up to the customers to click on them or not, then it’s time that customers spent some time to compose compelling ad copies.

Below are some tips from BPOVIA SEM Department about how to compose successful ad copies, now let’s take a look at them.

• Containing keywords in the ad copy is a good way to increase relevance and people will be likely to click on this kind of ads when they find what they did search for is part of the ad copy.
• Write enthusiastically, CTR, as the most important Quality Score parameter, is much more important than stuffing your ad copy with keywords for three times, cherish the limited ad copy space.
• If you have done a good job in keyword research, it will be easier for you to test your ad copy performance, because if all you ad copies within one group are for very similar keywords, you can test using different ingredients instead of spending time in caring for different keywords, the testing outcome will be obviously less reliable.
• Never forget that the only function of ad copy is to attract searchers’ attention and make sure they do correct conversion. If you are selling sticks on your website but your ad copies are totally talking about bananas, we won’t directly deny your ads unless we find either few people click on this kind of ad or the visitors navigated by this ad copy do little conversion. That is to say, your ad copies should be highly relevant to searchers’ ultimate goals. For example, when parents are searching for milk powder for their babies, what they are really looking for is security and nutrition, so if you keep emphasizing your powder’s low price, I am sure that you would get a lower CTR that those ad copies which are talking about security and nutrition.

You may find composing ad copies is more an art than tech, BPOVIA would like to share our successful ad copywriting later in this blog, just feel free to leave comments here to share your ideas about the principles we listed above.

To Be Continued

BPOVIA SEM team has helped a lot of the clients to setup successful PPC campaigns, today we are going to talk about the first step of PPC, how to do effective keyword research. BPOVIA would like to this with a bullet way, by which we are going to highlight some keypoints of how to do keyword research.

• The advertisers should always follow the fundamental principles including avoiding guesswork, putting yourselves in the customers’ shoes, etc.
• The keyword ideas you get from tools (Google AdWords, WordTracker, WordStream….) basically have 4 functions: 1)They will show what terms your potential customers input to search for relevant products/service you provide; 2)They help you organize your ad groups when putting similar keywords together; 3)They give new ideas about products and service that you actually can provide but are not on the current list and you may add them later; 4)They include keywords describing products/service that you cannot provide but people will search, if you use not exact match type, you should exclude these keywords especially there is a certain search volume for them.
• A powerful keyword list is supposed to make sure that your ads will be prompted to impress when your target keywords are performed as both the exact and positively relevant search queries.
• Start your campaigns by using not exact match type, phrase match – irrelevant keywords would be a good choice because compared with exact match, it would save your time which you may use to generate a more effective keyword list including possibly positive keywords that you cannot predict or Google has no data about.
• If appropriately used, DKI can be a great time saver, if you have different types of a certain product in your inventory while people know the exact types.

BPOVIA would like to share ideas with people from all over the world, if you are a PPC expert or just are interested in PPC, don’t be mean and please feel free to leave your comments.

To Be Continued…

BPOVIA Internet Marketing, including search engine optimization, pay-per-click, social media optimization, aims at helping our clients succeed online. BPOVIA proves really good at promoting online business, in the last week, our customers send us a lot of reviews, some of which we would like to share here.

“Thanks BPOVIA, I used to believe after I finish building up a website, traffic will come naturally, and only to be disappointed when I suffer little traffic during the first months. I asked many friends and took one of their advice, yes, BPOVIA, BPOVIA has really done a great job in promoting my website, the guys from BPOVIA are really open and never mean to share ideas, I like them and I recommend BPOVIA here.”

-Joserf

“I just want to be given a chance when I can do what Ballmer did at the developers’ conference, BPOVIA, BPOVIA, BPOVIA, BPOVIA, BPOVIA, BPOVIA, BPOVIA, BPOVIA, BPOVIA, BPOVIA, BPOVIA, BPOVIA, BPOVIA, BPOVIA, I like BPOVIA, I like BPOVIA SEO.”

-Jonnathan


“SEO is never a campaign when you can accomplish within a short term, I was a little bit afraid at the very beginning with BPOVIA, but I did really enjoy a big profit from the second month. My website, my service, simply took off from that time on. Thanks BPOVIA.”

-Lucy

“Well, I just start working with BPOVIA and the guys from BPOVIA are not bad, I like them, anyway, I will decide if I would continue their service after I check their first month’s result.”

-Erich

“BPOVIA is the most amazing SEO service provider I ever met. They have ample resources, and it seems simple for me to do graphic modification or even functionality changes on my website, I was really impressed by their professionalism, thanks you guys, thanks BPOVIA.”

-Helen

BPOVIA will continue to give our best shot to serve our clients, and we may later share more reviews here with you. If you have any questions, just feel free to leave comments below.

No one would deny the significance of social networking in today’s internet marketing, no one would accomplished ultimate success without the help of social media. 3 years ago, when Twitter was in her infancy, people use the power of gathering to show what can be achieved when they converge. Where there are people, there are oppotunities, provident business genius hadn’t lost this great opportunity and now, social media, including Twitter, Facebook, LinkedIn, Flickr, are painting a splendid image online.

BPOVIA has helped a lot of her customers to create social profile, and has collected sufficient experience about how to succeed in this social world. Here, we would like to highlight some principles in the process of creating social profile to prosper the business in the internet world.

• To start up, we usually check if our customer has a habit of blogging, we have seen many websites with blog built in, which we think is very good because owing a blog, especially one within the official website, would help keep an active position for both search engines and human beings, of course you should be updating the blog frequently. If we find there is no blog at all, we would suggest building a blog, WordPress is obviously the first choice, also, we have created many bloggers for our customers.
• A blog, no matter in the official site or just from a third-party service, would be necessary because with this platform, you just make the use of the original target of search engine, say sharing information, as well as the interaction feature of social networking since your potential customers could communicate on your blog by commenting or something else. The blog should be the core social media platform and whenever you have something to share, you can post it there and announce that using other social media.
• Creating multiple social media accounts is our next suggestions. Different social media have different features, Twitter is usually seen as a microblog platform where you can post simple tweets or send out links to your latest blog entries, Facebook seems to be the paradise for exchanging ideas with people since it is more likely an integrated park where you may find a lot of interesting people, on Flickr, you can share high-quality photos with friends, these photos could be your products preview, LinkedIn is more professional and we like to call it Facebook in business world, Youtube shows her great value because people are becoming more and more fascinated in video, as you see, it is a world for multi-media, although all social media have the function of communicating with people, you could simply split the to-share content into text, image, animation and so on.
• Make sure that you connect all your social network. If you do this, people coming from one source could easily be navigated to another and see what’s happening there, we don’t suggest to announce the same thing among all your social media, which may be penalized as spam by Google or something, actually, by connecting different social media, you just give your followers/subscribers a path to see all what’s happening about your business, and the more important, people from different social media can make friends in this way.
• You should always be enthusiastic on your social platforms, only by making them active and vivid can you attract your potential customers. So keep updating your social network, there is no need to add content to each one every minute, but you should have a good schedule of how update them. As is mentioned above, compose blog entries to your core medium, the blog, upload fresh photos and videos to Flickr and Youtube/Vimeo, and once you have anything new, don’t forget to share them on your social media. Also, don’t be mean to spend time in chatting with your followers/customers.
• …

We are glad to see with the help of BPOVIA, many businesses successfully land on this promising territory and establish relationship to customers in a way they have never imagined. We will talk about the effectiveness of social media and how we deal with social network. feel free to leave your comments here.

Pay-Per-Click proves a good way of prospering your business on the internet, not matter if you are a solo entrepreneurs or are running a giant enterprise, you can always reach your coveted position using PPC. BPOVIA has helped a lot of our customers to promote their business by Google AdWords, Yahoo Campaign and Bing adCenter, compared with organic search engine optimization we think there are some features that Pay-Per-Click campaigns can bring you.

• Quick Response

BPOVIA customers always want their websites to be #1 on Search Engine Result Page, actually BPOVIA has made this happen on organic or natural listings for many businesses, the expense is spending a lot of time, SEO is never a short-term process, however, if you choose search engine marketing instead, Google AdWords for instance, you will have a quick response from your effort, by paying Google, you can have your ads emerge at a certain position and enjoy the traffic boom shortly.

• Stability

Distinguishable from organic SEO, PPC is really a science and there is no secret. Actually Google has released every part of it, and when there is an update, there is an official announcement, after the several years’ development, PPC has become a mature and stable algorithm, by using the system provided from official, you can easily schedule your internet plans.

• Controllable

Google, Bing, and Yahoo all have their own PPC management system, with which you are able to control your campaigns. Take Google AdWords as the example again, you may say with the help of Google Analytics, we can be expert in analyzing statistics already, then why we need PPC, the fact is, using PPC campaigns helps save you a lot of time. Also, due to the long-term feature of organic search that needs a lot of test to finalize a powerful internet marketing plan, you will have a comparatively longer testing interval. On the contrary, if you are using PPC, you can modify your campaigns in a very proactive way and save both your customers and us a lot of time.

BPOVIA is now available for any kinds of search engine marketing, and BPOVIA will be very glad if questions are sent to us.

BPOVIA takes AdWords bids very seriously and aims at implementing AdWords strategies in the most cost-effective way, in order to achieve this goal, we firstly need to know how Google AdWords auction works, here we would like to share our ideas and knowledge about AdWords auction with the world, hopefully this information to help you, if you have any thoughts on this, please feel free to leave your comments.

According to Google, every time a user enters a search query, an auction is run, the result of the auction is an ads list in certain order.

First of all, let’s take a look at an example:

This is a very simple model in which 4 advertisers are included, let name them as Red, Green, Blue and Yellow, their max bid goes down from $4 to $1 sequentially. Assume that a user’s search query in Google could trigger their ads to appear, however, the actual price they pay will not be their max bids, as you see, the advertiser only need to pay the max bid of the next advertiser.

However, in real AdWrods mechanism, any ad’s position is not simply determined by how much you bid, here we need to introduce another very important factor Quality Score, Quality Score is a number between 1 and 10 which is used by Google to determine your ad position. We already know that Quality Score is decided by 3 factors, they are CTR, Relevance and Landing Page Quality, according to the pie graph above, you may notice that Google regards CTR as the most important, then Relevance, then Landing Page Quality.

Now let’s add Quality Score to our previous simple example and make it a little more like real campaign. When the Max Bid times the Quality Score, we achieve another important number, say Ad Rank, the more Ad Rank you an advertiser gets, the higher his or her ad can rank. In this case, Blue with Max Bid $2 and Quality Score 6 receives the highest Ad Rank 12, then Green’s 9 and Yellow’s 8, as for Red, although he has the maximum bid in this case, due to his low performance in Quality Score (1), his ad fails to appear.

Then how much does Google charge each advertiser when uses click on his or her ad, see the chart below:

• P1 = The actual CPC Advertiser 1 will be charged by Google
• Q1 = The Quality Score of Advertiser 1′s ad
• B2 = The maximum bid of Advertiser 2
• Q2 = The Quality Score of Advertiser 2′s ad

Now we have to introduce an equation from Google,

• P1Q1=B2Q2

So then

• P1=B2Q2/Q1

Say the actual CPC of an advertiser is the amount that his/her next-rank advertiser’s Ad Rank divided by his/her Quality Score. In our case, we know that finally Blue will be charged $1.5 and Green $2.67, you may notice that high rank doesn’t mean high price, Google uses this system to award advertisers who have a higher quality score.

Based on this, we can figure out a more efficient PPC campaign, we will talk about this in our next post.

]]> http://www.seosmoservice.com/introduction-to-google-adwords-auction.html/feed 1 http://www.seosmoservice.com/tweet-to-bookmark.html http://www.seosmoservice.com/tweet-to-bookmark.html#comments Mon, 23 Aug 2010 08:57:41 +0000 Eric http://www.seosmoservice.com/?p=81

A couple days ago, Twitter officially launches “Tweet Button”, which enables both web masters and visitors to enjoy a more convenient way of sharing valuable and interesting stories.

To enable this feature, you should firstly go to Share Bookmarklet. In the Getting the Bookmarklet section, you could find the “Share On Twitter” button, what you should do is drag it to your browser’s bookmark bar, just as shown in the picture below.

Then every time when you come across an interesting web page or whatever, you can simply click on the button and a window would pop out. Firstly, you should sign into your Twitter account, after that, you may notice that Twitter has used her official URL shortener to shorten your current page, however, you should type something to refine what you tweet, see the picture below, in this case, we may type BPOVIA Won 2010 IAOP Rising Star Award before the URL and you may add #BPOVIA as the end tag. Then “Tweet” it.

What do you think about this? Really cool, isn’t it? Now you are able to tweet whatever you like, in this way, Twitter could serve as a really cool bookmark tool. The refining text could be regarded as the description, and the # content could be the tag compared with the one used in traditional bookmark tool. Also, you can later add these bookmarks as your favorites, which would make it much easier for you to manage them and distinguish them from your normal tweets, or even you can sign up a new Twitter account specially used for bookmarking, you may choose to prevent your tweets if you like your privacy.