BPOVIA SEM team has helped a lot of the clients to setup successful PPC campaigns, today we are going to talk about the first step of PPC, how to do effective keyword research. BPOVIA would like to this with a bullet way, by which we are going to highlight some keypoints of how to do keyword research.
- The advertisers should always follow the fundamental principles including avoiding guesswork, putting yourselves in the customers’ shoes, etc.
- The keyword ideas you get from tools (Google AdWords, WordTracker, WordStream….) basically have 4 functions: 1)They will show what terms your potential customers input to search for relevant products/service you provide; 2)They help you organize your ad groups when putting similar keywords together; 3)They give new ideas about products and service that you actually can provide but are not on the current list and you may add them later; 4)They include keywords describing products/service that you cannot provide but people will search, if you use not exact match type, you should exclude these keywords especially there is a certain search volume for them.
- A powerful keyword list is supposed to make sure that your ads will be prompted to impress when your target keywords are performed as both the exact and positively relevant search queries.
- Start your campaigns by using not exact match type, phrase match – irrelevant keywords would be a good choice because compared with exact match, it would save your time which you may use to generate a more effective keyword list including possibly positive keywords that you cannot predict or Google has no data about.
- If appropriately used, DKI can be a great time saver, if you have different types of a certain product in your inventory while people know the exact types.
BPOVIA would like to share ideas with people from all over the world, if you are a PPC expert or just are interested in PPC, don’t be mean and please feel free to leave your comments.
The advertiser should always follow the fundamental principles mentioned in earlier slides
(avoid guesswork, put yourselves in your customers’ shoes, …)
The keyword ideas you get from tools (Google AdWords, WordTracker, WordStream,…) basically
have 4 functions: 1)They will show what terms your potential customers input to search for
relevant products/service you provide; 2)They help you organize your ad groups when put
similar keywords together; 3)They give new ideas that you actually can provide but not listed on
your products/service list currently and you may add them later; 4)They include keywords
describing products/service that you cannot provide but people will search, if you use not exact
match type, you should exclude these keywords especially there is a certain search volume for
them.
A powerful keyword list is supposed to make sure that your ads will be prompted to impress
when your target keywords are performed as both the exact and positively relevant search
queries.
Start your campaigns by using not exact match type, phrase match type – irrelevant keywords
would be a good choice because compared with exact match, it would save your time which you
may use to generate a more effective keyword list including possible positive keywords that you
cannot predict and Google has no data about.
(avoid guesswork, put yourselves in your customers’ shoes, …)
The keyword ideas you get from tools (Google AdWords, WordTracker, WordStream,…) basically
have 4 functions: 1)They will show what terms your potential customers input to search for
relevant products/service you provide; 2)They help you organize your ad groups when put
similar keywords together; 3)They give new ideas that you actually can provide but not listed on
your products/service list currently and you may add them later; 4)They include keywords
describing products/service that you cannot provide but people will search, if you use not exact
match type, you should exclude these keywords especially there is a certain search volume for
them.
A powerful keyword list is supposed to make sure that your ads will be prompted to impress
when your target keywords are performed as both the exact and positively relevant search
queries.
Start your campaigns by using not exact match type, phrase match type – irrelevant keywords
would be a good choice because compared with exact match, it would save your time which you
may use to generate a more effective keyword list including possible positive keywords that you
cannot predict and Google has no data about.
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Thanks for the tips. There are two primary patterns for determining ppc price: flat-rate and bid-based. In both cases the advertiser must value the potential value of a click from a given source, which is a headache for advertisers. So I’d rather leave them to BPOVIA, and just see the increase of the traffic of my website.
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