BPOVIA usually suggests that Search Engine Optimization is included in website design and maintenance service, because when we successfully construct a website, it is just a website hanging there. The issue left is how to activate it. Only when people visit the website, it can become alive and bring profit. People tend to use search engine to look for what they want, therefore it is very import to push your website to a higher rank in the relevant search results.
Here BPOVIA would like to share with the world how we usually do with BPOVIA Online Marketing and Search Engine Optimization.
- Focus on ROI
Return on Investment, YES, BPOVIA takes it in high priority. As you see, we provide 4 packages, whose prices range from $499 to $1,499, we believe that you can always find the most suitable one for you. Every day customers from all over the world keep asking us to prepare successful SEO strategies for their websites, we need to evaluate them all and suggest good campaign.
Once upon a time, one of our clients from Canada wanted to promote his website on the internet and he needed our help. He wanted to sells his new book on the website and it seems that it was the only functionality of the website. The book is worth $10 each and he would like to try our Professional Package. We were shocked and we were not sure we could help sell 450 books in the first 3 months since the book was likely to be his autobiography. So we suggested he started from our Basic Package at the rate of $499 per month. The during the first 3 months, he successfully sold totally 320 books in the first 3 months. It is easy to calculate how much he own from his SEO package, if we suggested the Professional Package, I think he may suffer a loss because according to our evaluation criteria, he could only sell 300 or so books in the frist 3 months no matter which package he chose. We stopped our SEO campaign after 3 months and he kept earning money after that.
BPOVIA doesn’t want to see any of the customers to suffer a loss, so we always stay focus on what you can get from what you pay, say Return of Investment.
- Preliminary Week(s) for Business Understanding
BPOVIA SEO Department always takes at least 1 week to review our customers’ business, it is a very necessary step agreed by most of customers. SEO is a complex and long-term campaign and we should have a good start. Some of our clients’ businesses are really cool and complicated, sometimes we need to post entries to certain blogs or leave comments, which means that we should have a good knowledge of relevant businesses.
Also, during the preliminary week(s), we will analyze how competitors are working, with the help of SEO tools and resources, we would collect information about the campaigns of the competitors, we may follow some successful steps and avoid the mediocre ones. We usually do an SEO competitor analysis and submit it to our clients.
- Then It’s Time We Started
Take a look at BPOVIA Online Marketing & SEO, you will see the detailed service included in any package, our SEO packages cover Google Analytics Installation, Keyword & Analysis, Keyword Selection, On-page Optimization, Link Building, etc.
You choose our SEO package, you actually choose an integrated internet marketing package because apart from SEO campaign, we will also so loads of work associated with social media, including Forum Posts, Blog Posts, Social Network Setup and Maintenance.
- Communication with Our Customers
BPOVIA would like to provide weekly reports and weekly debriefs to our customers. We always think it is very important to know what our clients are thinking about and we need feedback. We are SEO experts, but we are of course not that professional in our customers’ business. For example, once we have a customer selling metalwares on his website, we use the word cheap to describe the products, however, we were told by him that this is not a good word because when people are talking about cheap, they are likely to talk about both the price and the quality, then we switch the word to inexpensive and it performs well.
BPOVIA SEO Department has customers from the whole globe and we are supposed to be very responsible for all the projects, especially regarding a campaign which needs high-discipline.
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Sounds very attractive. I would like to ask how may years of experience does BPOVIA have for launching SEO and SEM campaigns for the customers? Thanks.